For many a long time, third party food services has reigned supreme. But in the past few years, more and more restaurants have been reclaiming control over their business and earnings, in by cutting ties with services such as DoorDash, Uber Eats and GrubHub, in favor of their own White label food ordering app.

These apps are specifically designed to help smaller restaurants deliver food in a timely manner to customers, handle everything from ingredients menus and vendors, to tracking delivery drivers, and handling analytics and sales. So today we are examining how white label food ordering apps are transforming the industry, and what it means for the future. Enjoy!

Cutting the ties with third party services

When services such as DoorDash and GrubHub first made their appearance, they provided local restaurants with an enticing way to get more customers, while also offloading some of the administrative work of managing and handling orders and payments.

Over time however, these third party services have been taking an increasingly large percentage of the revenue from the restaurants, and in some cases been forcing local businesses to close down, change their opening hours, or otherwise operative their businesses in less than ideal ways.

Therefore, many local restaurants and food places have been looking into alternative ways to drive business. Some are doing this in order to survive altogether, as the fees from these third party services are too high, or the requirements too many, while other restaurants are not able to keep up the quality of their products, or have to create special menus in order to be on the services.

In many cases, restaurants are also feeling a growing issue in terms of the lack control over the customer experience, having to rely on the third party services to handle complaints, deliveries and more. This can result in negative reviews for the restaurant, even though they were not to blame at all.

Enter the white label food ordering app

The rise of white label food ordering app have made it possible once more for restaurants to maintain a high level of orders and customers, while also regaining control over the entire process. 

There have been quite a few platforms developed with a focus on this, one such app is Cosmind, which offers restaurants all of the convenience of the third party services, without restricting the restaurant in any way, shape or form.

This means that restaurants and other small food businesses can create their menus exactly how they wish, charge the exact amount of money they need, and do so without considering a hefty fee, poor delivery drivers provided by the third party service, and still maintain full control over the customer experience, ensuring that each and every patron is taken care of in a way that truly represents the restaurant and their values.

A large number of businesses have also had issues in the past when it comes to third party services such as GrubHub or Uber Eats, and data ownership. These services typically collect all the important customer data, including contact information and order history, and in many cases the services keep that information to themselves. Restaurants may feel that they are giving up valuable customer insights and losing the opportunity to build direct relationships with their patrons. 

Platforms such as Cosmind, allows restaurants to run promotions as they wish, reaching their existing customers with marketing offers and special discounts, as every single customer and their information is stored safely and securely in the app itself. It is protected by the latest security features, and is compatible and compliant with current regulation.

All of this leads to an increased revenue for restaurants, as they are able to tap into the growing trend of online ordering and delivery, without giving up a huge portion of the revenue to third party services. They also make it possible for restaurants to expand the customer reach beyond the physical location of the restaurant. And moreover, the convenience of online ordering encourages higher order frequencies and larger average order values, boosting overall revenue even further.

The other benefits of white label food ordering apps

Apps like the ones Cosmind offers, also allows restaurants to build and strengthen their brand identity. The app carries the restaurant’s logo, color scheme, and branding elements, providing consistent visibility and recognition among customers. 

This is in stark contrast to third party services like DoorDash, where the restaurant’s branding is only a small logo on the specific page. This branding opportunity helps restaurants differentiate themselves in a competitive market and stay top-of-mind with customers.

Cosmind also makes it easier to streamline the order management process for restaurants. Orders are directly received on the app, reducing errors that can occur when transferring the order from the third party service to the restaurant itself. This automation saves time and minimizes miscommunication, leading to improved operational efficiency and order accuracy.

Getting access to customer data is not only useful for promotions and marketing purposes. White label food ordering app generate a ton of valuable data and analytics, that can provide insights into customer behavior, preferences, and ordering patterns. 

Restaurants can leverage this data to make informed business decisions, optimize their menus, offer personalized promotions, and create targeted marketing campaigns to enhance customer loyalty and retention. All in all, there are many reasons for restaurants to choose a white label food delivery app over these third party services.